About Us

Innovasell Fine Ingredients & Actives was founded by Selmo Araujo. A visionary, entrepreneurially-driven executive with successful results achieved in personal care, food and pharmaceutical markets in Latin America.

Innovasell Fine Ingredients is a business unit from Innovasell Corporation headquartered in Florida – USA.



Our main focus is to provide customers with innovative ingredients and actives that will enable them to develop unique products with high performance in skin, hair and cosmetic applications and improve their business results.

We are proud that our global partners and our continuous searching process are truly one of the most remarkable source for innovations the market has ever seen.

We are passionate and we want to delight our customers at all times through our behaviors, commitment and professionalism. We challenge ourselves everyday to provide “WOW” experiences for our customers and partners, across all of their interactions with Innovasell.

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Innovasell actives make the difference in creative, high-tech cosmetic formulating. From Inspiration to Innovation at Innovasell Fine Ingredients & Actives.